Honest funding partner

Banks, brokers, financial advisors, they close deals. They tick boxes. The problem isn't whether they deliver. It's what they deliver. They sell you the product they happen to know: a standard term loan, a generic equity round, an off-the-shelf grant application. They mold you to the funding instead of fitting the funding to you.

Eighteen months later you're stuck inside a structure that looked right on paper but pushed your business into the wrong shape. The cashflow cycle doesn't match your product. The covenants squeeze. The investor wants an outcome you never promised. By that point it's too late to redesign.

I work the other way. First, look at what's actually there, cash, assets, people, what the business can carry and what it can't. Only then look at what shape the financing needs to take to support this instead of breaking it. Sometimes that's an asset-backed structure. Sometimes it's restructuring before financing. Sometimes the honest answer is: don't raise right now. Fit first. Money after.